PATTISON Onestop Partners With CBC/Radio-Canada To Provide News For Its Digital Office Networks
Gail Chiasson, North American Editor
PATTISON Onestop, a division of PATTISON Outdoor Advertising, Toronto, has chosen the Canadian Broadcasting Corporation to become its news content provider for its Digital Office Network.
For more than 75 years, CBC/Radio-Canada has been a source to which Canadians turn to keep them informed about their communities, their country and their world. CBC/Radio-Canada’s bilingual news service offers a diversity of stories covering key areas such as national, local and political news, as well as sports and entertainment. This content partnership ensures that Canadians have access to the best-in-class news coverage with CBC/Radio-Canada’s digital news feeds.
The Office Network interface will continue to provide consumers with relevant content. Finance, weather, time and Pelmorex Media Inc.’s Beat The Traffic content will remain on-screen in addition to CBC/Radio-Canada’s news content.
“Partnering with Canada’s leading national public radio and television broadcaster is another exciting milestone for our company and ensures the highest level of coverage on our Digital Networks,” says Cam Milne, vice-president and general manger, PATTISON Onestop. Of the partnership with CBC/Radio-Canada to provide Canadians with real-time breaking news and issues, Mine says, “Being able to offer local content 24 hours a day, seven days a week on our Digital Networks enhances our customer’s experience with our products.”
Implementation of CBC/Radio-Canada news content took effect Nov. 24 and will be available on the Digital Office Network nationally as well as the Edmonton Transit Network and Residential Network. These products make up over 3.8 million impressions each week.
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