As part of a new Outdoor network across South West London, JCDecaux has launched Rosslyn Park. This adds to JCDecaux’s already strong digital presence, Rosslyn Park consists of a very impressive portrait D450 and two stunning back-to-back D400s.
This iconic location reaches an upmarket and affluent audience on the main thoroughfare connecting areas such as Barnes, Putney and Richmond to the city.
What we especially like is that to match its surroundings (premier sporting ground Rosslyn Park), the screens are supported by a rugby-themed structure that mimics goal posts, overlooking the Upper Richmond Road.
Revenue from the structure has helped the historical club to reinvest in a new, state-of-the-art 4G pitch – effectively an all-weather playing surface, Ed.
These new digital screens have been launched by Haig Club, Mini, Jaguar, ASUS, and Shell.
Shaun Justice, Managing Director at Rosslyn Park, said “We’re very excited to work with JCDecaux to launch these new digital screens on our grounds. These digital screens financially underpin our ground development project which includes the recent installation of an artificial 4G Pitch.
“The pitch is already allowing us to increase activity and participation levels within our own large membership (1250 + playing members) and also proving itself to be a multi-sport hub in our Wandsworth community with schools, universities, clubs, foundations and charities.”
Alice Keogh, Haig Club Senior Brand Manager, Western Europe at Diageo, said “We’re delighted to be part of the launch of JCDecaux’s Rosslyn Park. It is the perfect location to showcase the Haig Club brand with its high impact format reaching commuters in South West London in the run-up to the key Christmas period.”
The Haig Club was planned and booked by Carat and Posterscope.
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