The Black Friday Frenzy is upon us, commonly known as one of the busiest shopping days of the year … it is a battle between brands to get shoppers purchasing with them. Last year, 79% of sales were taken in store, meaning consumers were out and about on the streets splashing their cash! With even more consumers anticipated on the roads, BT have chosen to run an exclusive campaign across Verifone Media’s DigitalTops network for the whole of Black Friday!
Advertising across the DigitalTops network of 400 screens allows BT to position their ‘Black Friday Spectacular Sale’ message at the heart of a desirable audience while they are in London with the intention to spend! Verifone Media’s new Sales and Marketing Director commented on this campaign, ‘The DigitalTops product offers something unique in media. A premium, moving digital advertisement, seeking out pre-determined Geo Targeted areas of London, ready to play bespoke creative at a moment’s notice. BT have been able to take full advantage of this exciting new product on a key retail day maximising the exposure that has been built up with other media. We are very excited here at Verifone Media to see how clients use this flexible new format in the months to come’.
With guaranteed minimum plays of 274,285 to be achieved and broadcasted on the streets today, BT will be sure to create mass awareness on the roads and drive people to their bt.com/blackfriday website for some great deals!
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