NanoLumens Makes Strategic Partnership w/ @Gimbal
Gail Chiasson, North American Editor
NanoLumens, Atlanta, Georgia-based manufacturer of LED visualization solutions, and Gimbal Inc., San Diego-based location intelligence and proximity‐based mobile engagement company, today (Nov.30/15) announced a strategic alliance to create a dynamic new series of digital solutions built on Gimbal’s enterprise-class mobile engagement and location intelligence platform.
The platform, which includes geofences and proximity beacon technology, connects enterprises with customers in exciting new ways.
“This alliance with Gimbal is a major step forward in our development of a complete visual platform that extends far beyond the display,” says Nate Remmes, NanoLumens vice-president of strategic alliances. “It represents an important component of a much larger and broader initiative. Incorporating Gimbal’s mobile engagement and location intelligence platform into our visualization platform is going to result in the next generation of truly interactive displays that create dynamic, data-driven, and relevant engagement experiences for advertisers and consumers.”
Remmes says that the Gimbal partnership will help address two major challenges in the digital signage industry: relevancy and attribution. The partnership is a first step in creating a digital display platform that will help bridge the information gap between the mobile user and the brick and mortar world. It will help the company to deliver targeted messaging, in a more immediate and relevant way, to audiences that are standing in a specified area around the display.
“Using beacon technology to trigger content changes is a powerful way to deliver more relevant messaging,” says Remmes. “Our focus is to create fully-enabled displays that can be integrated with content management systems, interactive campaigns or any future developments.”
NanoLumens plans to have the first Gimbal-enabled display solutions in the marketplace early in 2016.
Speaking about the partnership, Brian Dunphy, Gimbal senior vice-president of business development and strategic partnerships, says, “NanoLumens and Gimbal share the same vision of the future for the digital display industry focused on Out-of-Home communications. We believe that the future belongs to those companies that can move quickly to incorporate the latest engagement technology into solutions that more completely connect consumers with advertisers.”
Gimbal, Inc. is connecting enterprises with their customers in exciting new ways by providing leading-edge mobile technologies and solutions. With advanced geofencing, the world’s largest deployment of industry-leading Bluetooth Smart beacons, location-based engagement, analytics, unmatched security features and privacy controls, the Gimbal platform helps drive mobile app engagement and loyalty.
NanoLumens, headquartered in Atlanta, Georgia, creates display visualization solutions that deliver truly immersive customer experiences and great return on investment. We provide unique solutions to problems that haven’t been thought of yet. Our fully custom display solutions provide engaging customer experiences and the ability to realize solid returns on investment. Our brilliant displays, designed and assembled in the USA, are so thin, lightweight and curvable, they fit almost anywhere. With quality backed by an industry leading, Six Year Zero Failure Warranty, NanoLumens is your collaboration partner for visualization solutions that live up to your imagination.
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