Gail Chiasson, North American Editor
Christie is showcasing leading visual solutions for the media and entertainment industry at the NAB Show Global Innovation Exchange, taking place Dec. 3 and 4, 2015, at the Shanghai International Convention Center.
The event, jointly organized by the National Association of Broadcasters, NAB Show and the National Base for International Trade-International High Tech Cultural Device Cluster (TCDIC), is being attended by broadcast, media and entertainment executives from around the world who are discussing and promoting innovations in areas such as next generation cinema technologies, broadcast IT, and end-user display technologies for the Chinese market. Participants will have the opportunity to meet and network with major global brands, visit new-to-market product demonstrations and tabletop exhibits.
“The NAB Show Global Innovation Exchange, held for the first time in Shanghai, is an ideal platform for members from the global media and entertainment industry to network and connect, and we’re pleased to demonstrate how our latest visual solutions can add value to multiple applications,” says Jason Pei, director of sales, Christie China. “The various Christie products featured cater to different needs and budgets, and are ideal for use in media organizations.”
Lin Yu, vice-president, Christie Asia Pacific, expressing Christie’s support for the event, says, “The media and entertainment industry in China has grown by leaps and bounds in recent years, particularly for live events and cinema box office. This has resulted in an increased demand for technologies such as visual and audio solutions.”
As the event’s Gold Sponsor, Christie is showcasing visuals with audio on a 5-meter wide screen in the SICC ballroom, using Christie projectors and speakers.
Then at the colourful Christie booth (No. 13), the company features multiple screens to deliver the maximum visual impact. On display are two vibrant 65-inch LCD flat panels arranged in landscape and portrait formats for presenting dedicated Christie Entertainment Solutions videos and contents. Slim and elegant, these screens are the perfect choice for digital signage, meeting room displays or electronic whiteboards. The LED edge-lit professional LCD display provides superior touchscreen performance, ProAV functionality and commercial-grade reliability in a sleek, easy-to-integrate package.
In addition, media professionals looking for visuals solutions that deliver excellent image quality, reliability and flexibility can check out an array of the award-winning Christie MicroTiles arranged in a skyscraper configuration.
Besides the dazzling visuals at the booth, Christie will deliver a presentation titled Media Display Trends for Experiential Environments, in the Yellow River Hall, SICC, today, Dec. 3, 2015, at 2:30 p.m.. Delivered by Ken Wheatley, director of sales, Christie Asia Pacific, the presentation will focus on how the development of media display technologies has opened doors to new possibilities for experiential environments. From resorts to themed entertainment and fascinating old buildings, media displays have redefined the sense of immersion and envelopment for the guest and spectator by creating powerful, shared visual experiences.
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