Gail Chiasson, North American Editor
The New York-based Digital Place-Based Advertising Association announced today that Incentient Inc. has joined the organization.
Incentient, New York, a wholly owned entity of Holt Media Companies, is a world-wide digital network owner of interactive touch-screen media applications installed in hotel resorts, pro sports stadiums, major fine dining restaurants and other consumer-facing venues focused on personal service. Using Incentient’s patented software technology, advertisers can reach targeted consumers using Incentient applications in any of its venues.
On Nov. 18, 2015, Incentient announced that it had added the MGM-owned network of over 50,000 screens on the Las Vegas strip to its digital platform, making Incentient a key participant in the digital Out-Of-Home marketplace.
“Incentient’s touch screens are shining examples of how digital place-based media can engage consumers with interactive experiences that connect them to products and services,” says Barry Frey, president and CEO, DPAA. “We welcome them to our rapidly growing membership ranks and look forward to their active participation in our activities in support of the DPB industry.”
Jennifer Martucci, president, Incentient, says, “As we continue to grow our business we feel that it is important for us to have a voice in helping to chart the direction of the digital place-based media sector. The time is right for us to join DPAA, to share our thoughts and learn from the insights of other leading Digital Place-based thought leaders.”
Headquartered in Manhattan, NY, Holt Media Companies is a holding company with wholly-owned portfolio companies reaching all functions of media, including owned and managed networks, media buying, software, advisory services and finance.
Membership in DPAA encompasses numerous benefits, including admission to quarterly member events; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships as well as the DPAA-Nielsen Service Bureau and DPAA-Nielsen Digital Diploma Series Training Program; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
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