Gail Chiasson, North American Editor
For the first time since entering the market in 2004, BroadSign International LLC, Montreal, has reimagined its BroadSign Administrator user interface to deliver a modern and intuitive user experience to global enterprise customers.
The upgrade is available at no charge as part of BroadSign’s cloud-based model.
Named this year as the top-ranked digital signage software provider by both Frost & Sullivan and DailyDOOH, BroadSign has revitalized its user interface to enhance the power of its automated approach to content management.
Schedulers are now provided with a more visually appealing and user-friendly experience via faster access to workflows, intuitive graphics and increased customization. Such improvements strengthen BroadSign’s key benefit of helping scaled DOOH media publishers attain operational efficiency.
Viewing enhancements include a map for easy location-based targeting and a calendar for simple planning of complex schedules. A new loop share feature further eliminates micromanagement by providing networks the flexibility of automatically allowing different types of content to receive their necessary airtime based on rules set by the scheduler. Multiple campaigns scheduled with an under-saturation setting will now automatically distribute themselves more intelligently across multiple loops. And display units can be filtered visually using advanced criteria and campaigns booked directly from the map.
BroadSign’s integration with camera-based audience measurement company, Quividi, has also been deepened with the addition of more detailed audience analytics to proof of performance reports. Networks using Quividi audience tracking software can access an audience report of who has seen a particular campaign, broken down by age range and gender.
“We spent a significant amount of time analyzing how our customers were using our platform and determining what could be revised to bring them increased functionality and efficiency in a fresh and simple way,” says Bryan Mongeau, vice-president of technology at BroadSign. “This upgrade elegantly accomplishes our goals.”
Additional improvements involve BroadSign Cinema and Field Player Registration. And the dashboard has a new look and feel, making it more useful for at-a-glance monitoring.
BroadSign customers can experience the new user interface immediately by upgrading to Version 11 of BroadSign Administrator. BroadSign 11.0 Player and Administrator now support the latest version of Microsoft’s operating system, Windows 10.
Anyone interested in obtaining a demo of the platform can arrange to meet with a BroadSign representative at the upcoming #ISE2016 and #dse2016.
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