Astral OOH Adds 11 New Digital Faces, Signs Rep Agreement With RCC Media
Gail Chiasson, North American Editor
Astral Out-of-Home, a division of Bell Media, has expanded its Digital Network in Canada with the implementation of 11 new large-format digital faces, which will be strategically positioned in the Toronto, Montréal, and Calgary areas and will bring to 83 the total number of large-format digital structures delivered by Astral Out-of-Home across the country.
Installation of these new faces is already underway, with gradual rollouts planned until the end of Q1 2016. Seven new faces will be added in Toronto, three in Greater Montréal, and one in Calgary. The structures enhance Astral Out-of-Home’s existing inventory in these markets, and complement the company’s offering in Edmonton and Vancouver.
Discussing these new addition to Astral’s large format digital inventory, Jordana Fatsis, vice-president sales, Astral Out-of-Home, says, “This new development strengthens our leadership and offers advertisers more opportunities to engage with consumers in major Canadian markets. Of particular importance are the seven new faces in Toronto; the area north of Steeles spanning from Vaughan to Markham is highly sought by advertisers and currently has limited OOH offerings. With these new locations, Astral Out-of-Home becomes the exclusive supplier of large format digital advertising in these key neighbourhoods.”
The addition of these 11 new large-format digital faces coincides with the announcement of the signing of an agreement for the representation by Astral Out-of-Home for the static faces owned by RCC Media in the Greater Toronto area.
“In addition to accentuating its leadership in large-format digital out-of-home advertising across Canada, Astral Out-of-Home has partnered with Canadian entrepreneurs like RCC Media founders Tony Romanelli and Matthew Fusco,” says Luc Quétel, president, Astral Out-of-Home.
Regarding the new business relationship with Astral, Romanelli, president of RCC Media, says, “Our local expertise, combined with Astral Out-of-Home’s national sales capability, will undoubtedly be beneficial to both parties, as well as to our respective clients.”
These additions to the Astral Out-of-Home portfolio come on the heels of new concessions at the Vancouver, Ottawa, and Halifax airports as well as with the Québec City transit network.
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