FUJIFILM Australia Pty Ltd, has partnered with Signagelive to provide a nation-wide digital signage network to Vodafone Hutchison Australia as part of an expensive expansion programme to increase its market share.
The digital signage network is based on the Samsung Smart Signage Platform (SSSP) and comprises more than 923 displays to date with a further 300+ screens expected to be installed by end of 2015.
FUJIFILM Australia are experts in designing, installing and supporting digital retail networks, across high footfall sectors including retail, telco, government, commercial, and real estate verticals.
The driving business case for Vodafone was to reduce its dependency and cost of printed point of sale material for promotional activities and move to a digital alternative to enhance brand awareness and provide a more engaging experience for consumers. Digital signage offers significant advantages over printed advertising, including time to market, its engaging and better TCO.
The company went out to tender for the procurement of a countrywide digital signage network and FUJIFILM Australia was selected due to its experience in retail digital networks. Signagelive was selected as the preferred digital signage platform provider because of its reputation in the market, ranking in the top five digital signage providers globally, and because of its feature rich and user friendly cloud based capabilities.
Jason Cremins, CEO and owner of Signagelive told us “This is our biggest Samsung SSSP installation by far. By integrating our SoC software into the FujiVISION brand, Fujifilm has eliminated the need for onsite media players and has been able to cost effectively roll out a digital signage network that can be managed locally, centrally or remotely using any device.”
The Samsung Smart Signage Platform, powered by Signagelive has provided Vodafone with a centralised facility to run and manage a countrywide digital signage network. Using Signagelive’s intuitive digital signage platform, content can be created, scheduled and managed on a local, regional or national basis, depending on requirements.
Follow DailyDOOH