Lloyds Bank & @KineticWW #LoveYouToTheStars Christmas Tree
A 12-metre-high interactive Christmas tree will light up London this December as part of an out-of-home (OOH) and online campaign from Lloyds Bank in partnership with Kinetic, Greenhouse GroupM and AOL to activate its #LoveYouToTheStars Christmas message.
The experiential Love You to the Stars campaign, will see the giant 3D Christmas tree stationed at London’s iconic Southbank until December 13. A microsite will replicate the tree online. Creative was handled by Projection Artworks and software engineering/microsite by the Creative Technologist team at AOL.
Visitors will be able to interact with the tree and upload text and video messages for loved ones via a bespoke recording booth, delivered dynamically on the tree, which will be duplicated in the digital space via the microsite and across social media.
Danny Bennett, Account Director at Kinetic, told us “Kinetic is thrilled to activate this engaging, interactive campaign with Lloyds Bank at such an exciting time of year. The campaign shows how out-of-home media can translate from the physical to the digital space to create truly shareable moments, which is a perfect fit with the message of Lloyds Bank’s #LoveYouToTheStars campaign.”
Ros King, Marketing Communications Director at Lloyds Banking Group, said “This exciting and interactive campaign amplifies the ‘#loveyoutothestars message communicated within our new Lloyds Bank and Apple Pay TV commercial. We look forward to bringing the giant Christmas tree to life with content created by the public, allowing them to share and spread their love for others this festive season.
“I’m very proud of the work and am excited to hear what our customers and colleagues think of the new campaign.”
Further bringing to life Lloyds Bank’s festive TV and digital campaign, the #LoveYouToTheStars activation will build excitement around Christmas and allow people to share their Christmas love and appreciation of loved ones via the tree and across social media. The generation of content will also capture the sentiment of Christmas for both Lloyds Bank’s customers and non-customers.
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