Daktronics Installs Largest Commercial Display in Latin America
Gail Chiasson, North American Editor
Daktronics of Brookings, South Dakota, recently partnered with Futurad, a digital advertising solutions company, to complete the installation of the largest video display used in a commercial application in Latin America.
The 595-square-meter display is currently being installed in Panama City as the fourth Daktronics installation for Futurad, which is rapidly growing its digital network in Panama.
“When we first had the idea of installing a LED Billboard of this size, it was not only a challenge to find a location but, as well, to find a company that could provide us with the best solution possible, but in Daktronics we found this,” says Iván Vallarino Jr., president of Futurad. “This dream of ours will, without a doubt, become a landmark in the region.”
The display measures 35 meters high by 17 meters wide and features a 15HD pixel layout for excellent image clarity and contrast. The display is strategically positioned along the Corredor Sur, the South Freeway which directs traffic to the airport,0 and to a rapidly growing business district.
Regarding Daktronics partnership with Futurad on such an iconic installation, Pete Egart, Daktronics’ vice-president of international sales, says, “We’re proud to showcase Daktronics LED technology for Panama and its visitors in such a great location.”
“These kinds of projects require a lot of planning and detail from structure to public relations,” says Erin Harvey, Daktronics representative in Panama. “Futurad is a great partner of ours and we’ve been able to execute this project successfully because it brings together a very professional team.”
Founded in 2007, Futurad installs, manages and creates content for a diverse portfolio of digital displays across industries such as banking, restaurants, corporate communications, gas stations and others in Panama. In addition, it sells advertising on its own network of digital screens distributed among the country’s most popular retail stores, supermarkets, coffee stores, gyms, pharmacies and shopping malls. Futurad is also a major player in the Digital Out-of-Home Billboard category, providing multiple solutions to inform and engage the public.
Follow DailyDOOH