Academic #DOOH Research Study
Adrian J Cotterill, Editor-in-Chief
Here’s an interesting academic study on the ‘Decision Making in Digital Out-of-Home (DOOH)‘ that intrigued us enough that we looked into it and decided we were more than happy to help promote and distribute.
A few quick points before you click here and head over to the survey; it’s very quick to take, 10 questions, tick box mainly, completely anonymous and (trust us) ALL aggregate data will be made available at a later date (as many of you will know, that’s hardly ever the case).
You can carry it out online and from a mobile device and should not take longer than three to four minutes.
Lastly, you don’t have to be a UK resident to complete this questionnaire – the sample size is of course, expected to snowball given the worldwide DOOH community!
We’re hoping that the many people who work in DOOH will fill it out, giving us and the academics (what will be) a more robust conclusion; which in turn will help us all better understand the continuing rollout of DOOH sites worldwide.
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