Toshiba Creates National Network Of Sales Rep Firms For Digital Display Business
Gail Chiasson, North American Editor
Rather than announcing a team of individual sales representatives, Toshiba’s Digital Products Division, an Irvine, California-based division of Toshiba America Information Systems Inc., is determined to go after the digital signage business by announcing, in a single move, the creation of a national network of sales rep firms to drive demand for its new commercial displays.
Beginning immediately, 10 professional sales representative firms will begin operation, meeting with integrators, resellers, consultants and end users.
Scott Ramirez, vice-president of product marketing and development, Toshiba Digital Products Division, says, “We have assembled a select team of highly experienced, professional firms that are respected leaders in their regions, and we look forward to working closely with each of them to expand the reach of our new digital display solutions.”
The sales rep firms, and their coverage areas, include:
- Bormann Marketing (IA, IL, KS, MN, MO, NE, ND, SD, WI);
- The Enright Company (AZ, Southern CA, HI, Southern NV);
- The Farm (AK, Northern CA, ID, MT, Northern NV, OR, WA);
- M&M Marketing (FL, Puerto Rico, Caribbean, Latin America);
- Millar Electronics (AL, GA, MS, NC, SC, TN);
- Peter E. Schmitt Company (NYC Metro Including Northern NJ);
- S K MacDonald (DE, MD, Southern NJ, Eastern PA, VA, Washington DC);
- Richard Dean Associates (CT, MA, ME, NH, NY, RI, VT);
- Techrep Marketing (IN, KY, MI, OH, Western PA, WV);
- Total Marketing (AR, CO, LA, NM, OK, TX, UT, WY).
After decades of marketing high quality television displays, Toshiba is now leveraging its engineering expertise to launch commercial display solutions into the U.S. market. (Our readers may remember that the company formally introduced some of its first interactive digital displays at STAPLES Center November, 2014, in Los Angeles.) The comprehensive and competitive line-up includes a variety of large format display series, with many additional products in the pipeline for 2016. Toshiba Digital Displays are marketed for a wide range of use, including the retail, restaurant/bar, corporate and S.L.E.D. verticals. All series are commercial displays with full feature packages and three-year commercial warranty. Initial
Toshiba’s current digital display series includes three different series offering various features and ranging from 42” to 98” screen sizes, as well as a video wall display series.
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