Gail Chiasson, North American Editor
Melbourne, Australia-based QMS Media Limited, a major outdoor media company in the Asia Pacific region, has chosen Montreal-based BroadSign International LLC’s DOOH platform to power its advertising network.
The conversion of QMS Media’s 28 large format digital displays in Australia has already taken place, while the installation of small format displays in Bali’s Ngurah Rai International Airport is underway. A project across rail, ferry and bus station terminals owned by Auckland Transport is also in planning and development.
“We selected BroadSign upon a competitive comparison of digital signage software providers,” says Steve Bovey, general manager operations at QMS Media. “Our clients are eager to use dynamic content in customized campaigns based on a range of conditions, and BroadSign delivers the ability and flexibility to do just that.”
QMS Media runs a purely ad-based network, with six-to-eight slots per loop depending on the display’s location and format, ranging from 2 square meters indoor to over 15 square meters in large format outdoor environments. Among customers are Vodafone, Peugeot, Calvin Klein and McDonald’s.
“QMS Media is a rapidly growing leader in Australia’s out-of-home advertising industry, and can rely on the BroadSign platform to ensure its network efficiently scales in size and satisfies the high performance expectations of advertisers,” says Skip Beloff, vice- president of sales at BroadSign. “We are excited to support such a partner in its APAC based initiatives.”
QMS Media Limited is a publicly listed company on the Australian Stock Exchange. QMS is a leading outdoor media company in Australia, New Zealand and Indonesia, specialising in premium landmark digital and static billboards, street furniture, retail and transit media. Delivering premium digital and static large format billboards, exclusive street furniture opportunities, retail advertising at path to purchase and quality print production, we work with our clients to provide the most effective outdoor solutions that engage with their target audience.
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