Three New Members Join COMB 2016 Board of Directors
Gail Chiasson, North American Editor
Brooke Leland
The Canadian Out-of-Home Measurement Bureau has appointed three new members to its 2016 Board of Directors: Brooke Leland of Jungle Media; Kristine Lyrette of ZenithOptimedia; and Troy Sedgwick of REC Media.
COMB has also released a new Data Report.
Kristine Lyrette
Other 2016 Board members include: Dave Petryna of Outdoor Exposure, Chair; Barry Wilde of Pattison Outdoor, Treasurer; Fiona McLaughlin of Carat; Andrea Parnell of M2 Universal; Richard Ivey of Media Experts; Karine Courtemanche of Touché!; Lisa Kahn of Vizeum/Dentsu Aegis; Luc Quétel of Astral Out-of-Home; Nick Arakgi and Michele Erskine of OUTFRONT Media; Randy Otto and Bob Leroux of Pattison Outdoor; Philippe Marchessault of Newad; and Rosanne Caron, COMB’s President.
Effective with the COMB Data Report released on January 4, 2016, data can now be shown separately for digital and static OOH formats to aid planners in developing campaigns.
Troy Sedgwick
In addition, a Market/Operator/Product report allows users to see inventory changes from the previous COMB Data Report.
Circulation data is now available for Clear Channel Canada, COMB’s newest operator member, and for Rouge Media in Resto-Bars.
COMB has also updated the Navigator Reach/Frequency Model with recent GPS data that is used to establish a duplication factor that determines the number of times respondents were actually exposed to panels.
Markets were also updated with new vehicle occupancy factors as provided by Transport Canada.
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