Gail Chiasson, North American Editor
With retailers going all out with new technologies to strengthen connections with their customers and bolster their brand, NEC Display will be at the forefront at #nrf2016 ‘Retail’s BIG Show’ with a mass of new solutions to help them along their way.
Further, “We are involving several of our partners and integrating their offerings with ours to show how retailers can really use our various solutions according to their needs,” says Richard Ventura, NEC vice-president business development and solutions.
NEC Display will have a two-story booth (#4143) , with the upper floor used for meetings. One of its displays, a 55” 2×2 videowall, will reach up in portrait format towards the second level. One of NEC’s partners, Impinj, will be showing its ‘Rain’ product with RFID technology here.
One of NEC’s most exciting products being showcased is its 98” 4K running Moving Murals content powered with NEC’s new OPS onboard computer power powered by Intel’s i5 computer chip.
“We see this for high end retail that wants to make a splash with its high resolution, deep colours,” says Ventura.
NEC will be showing Biometrics and Facial Detection. There will be no less than nine demo stations which focus on biometric authentication, big data, interactive POS, and the omni-channel user experience.
New kiosks with partner Peerless-AV that will be available in both 42” and 46” will be part of the NEC display as well.
“We see these for use in malls and in smaller retailers, where they can be used in a variety of ways such as wayfinding, direction, point-of-purchase and more,” says Ventura. “They’ve been designed for NEC.”
Another display partner is Real Digital Media, who will be showing integration between Stanchion P-O-S (an NEC America product) and RDM’s NEOCAST. Scanning data is used to trigger content on the screen.
“A retailer could use it to suggest add-on items to a customer,” Ken Goldberg, CEO, Real Digital Media says. “It’s an opportunity to use data to make content more relevant.”
A partnership between NEC and Microsoft called NeoFace Engage, captures biometric data such as facial recognition, age and gender, of consumers who approach a certain product, which can display targeted advertising. This solution is being showcased integrated with the Stratosmedia platform.
And NEC will also be showing a 70” touch screen that does heat mapping, especially designed for retail. It maps traffic patterns and heat patterns, allowing the retailer to target customers and market more effectively.
“We have everything to show: Touch, POS, Biomentrics, Facial Recognition, 4K. and more,” says Ventura. “Working together with partners, as one entity, is a way to grow both our business and our partners’ businesses.”
And, we imagine, it also could provide retailers to consider NEC as its one-stop shop for solutions.
(By the way, NEC will also be hosting a party in the Time Square area, for which, we understand, there are a few tickets left: email Ventura at rventura@necdisplay.com).
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