Eric Menzies joins @Impax_Media
Gail Chiasson, North American Editor
Eric Menzies has joined Impax Media, Montreal, as vice-president of network development and sales.
The media sales veteran brings nearly two decades of experience to Impax Media, the innovative digital out-of-home startup that’s planning a rapid expansion across Canada and the US.
Menzies is responsible for securing retail partners for Impax Media, with an initial focus on the key markets of Montreal, Toronto and Vancouver. He is also tasked with building and leading the sales team, along with developing advertising sales.
An accomplished sales leader, Menzies joins Impax Media after an eight-year tenure at Bell Media (Astral Out-of-Home), where he was most recently director, street furniture advertising. In this role, Menzies was instrumental in securing and launching the Toronto Street Furniture product for Astral, and successfully introduced the Signature Column and Digital Transit Shelter and Column Networks in Toronto and Montreal, respectively.
Prior to joining Astral, Menzies was general manager, Ontario & Western Canada at Media Group, where he opened the Toronto offices of Neo-Traffic and Speed Experiential Marketing. In a previous role at Zoom Media Corp., Menzies launched the Zoom network in the U.S. and opened the New York office.
“Eric’s deep experience and breadth of knowledge in out-of-home media will be instrumental in helping Impax Media execute our growth strategy,” said Lesley Conway, executive vice-president and general manager. “With Eric’s proven track record in building client partnerships and leading top-notch sales teams, we expect our network to expand quickly and significantly.”
Impax Media’s new Digital Media Gate is an exciting innovation for retailers, media buyers and advertisers. Retractable lane gates with brilliant 1080dpi digital screens double as a security system and an advertising network targeting retail shoppers. The gates are mounted near checkout counters displaying branded ad content and customized messaging such as news, recipes and in-store promotions that shoppers can watch while waiting at the checkout. When lowered, the monitors block access to closed checkout lanes.
“Impax Media is an emerging force in the digital out-of-home industry, offering retailers and advertisers leading-edge technology and analytics,” said Menzies, who is based in Toronto. “I am excited by the opportunity to build a meaningful presence in the retail landscape, and help develop an all-star team to grow our business.”
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