New @ClearChannelUK Digital Sainsbury Network
Adrian J Cotterill, Editor-in-Chief
As part of Clear Channel’s retention of the UK retailer Sainsbury’s advertising contract we note that the ‘win’ will see up to 350 digital screens installed across Sainsbury’s nationwide estate.
Following a competitive tender, Clear Channel UK will continue to sell the advertising space outside Sainsbury’s stores nationwide and take responsibility for their (the posters) cleaning and maintenance.
This new network of state-of-the-art 70” portrait screens will be located in the entrance of Sainsbury’s stores – similar to what JCDecaux already do with Tesco (see here).
The screens will be powered by Clear Channel’s intelligent content management system, Play iQ, offering advertisers live availabilities and campaign reporting.
Justin Cochrane, CEO, Clear Channel UK told us “We’re thrilled to have retained Sainsbury’s advertising business and are delighted that Sainsbury’s shares our vision for modernisation. Building on past successes we’ve enjoyed, we now have an opportunity to transform Sainsbury’s outdoor advertising estate to a completely digital portfolio, underpinned by Play iQ – offering opportunities and experiences for both brands and Sainsbury’s customers.”
This digitisation of Sainsbury’s Out of Home estate is no doubt, a key component of Clear Channel’s recently-announced digital transformation project, which includes the on-going nationwide expansion of their digital 6-sheet product, Adshel Live, as well as the nationwide expansion of Clear Channel’s super-premium digital brand, Storm, and the roll-out of digital billboard ‘Wrap’ in the UK’s biggest 15 cities.
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