Marion Parrish Joins @OutfrontMedia
Gail Chiasson, North American Editor
Marion Parrish has joined OUTFRONT Media Inc., New York, as senior vice-president, digital operations.
In this newly-created role, Parrish will report to Andy Sriubas, OUTFRONT Media’s executive vice-president, strategic planning and development. She will be based in New York City after relocating from Silicon Valley.
Parrish will lead the team responsible for the implementation of current and future OUTFRONT digital initiatives. These will include the conversion of static displays to digital screens across OUTFRONT’s transit franchises and billboard assets, while expanding the reach of its OnSmart Media platform into new markets. She will also oversee the ongoing evolution of next generation content deployment software, including OUTFRONT’s app-enabled content management system, which will facilitate content to be targeted to specific audiences and curated by any numbers of triggers.
In welcoming Parrish to OUTFRONT Media’s growing team of experienced and specialized digital leaders, Sriubas says, “This is an important time for OUTFRONT. We are continuing to invest in new technologies, data analytics, tools to improve our work-flow and the digital DNA of our people. These initiatives will help define the future of the out-of-home industry. Marion brings a unique experience set which spans digital display deployment, software development, technical operations and complex project management, all of which are important as we roll out our digital platform more broadly.”
Parrish has been working in digital media for more than 15 years. As the vice-president of operations for Premier Retail Networks (PRN), she drove the deployment of branded television networks in more than 6,000 retail locations, covering over 75,000 screens, and was responsible for implementing all infrastructure hardware and software systems for the company.
Parrish has also held operational leadership roles at MobiTV and ActiveVideo Networks, focusing on mobile, cable and IPTV markets. At ActiveVideo Networks, Parrish drove the deployments of a digital application development platform into many of the major cable companies throughout the US. She also deployed an internal data center to support applications for IPTV manufacturers. Parrish started her career as a technical consultant for emerging companies in various industries.
Follow DailyDOOH