Gail Chiasson, North American Editor
Toronto-based Out-of-Home advertising firm Cieslok Media is switching to Scala to manage its growing number of large-format digital billboards across Canada.
Cieslok was looking for a stable platform with robust functionality to handle full-motion high definition videos and sophisticated scripts that will allow for two-way interaction with their LED billboards found in many of most sought- after media locations. Scala Enterprise Content Manager together with Scala Designer have answered that need. The technology is known for its ease-of-use and cutting edge functionality to turn digital screens into a dynamic communications platform.
“As Canada’s leading premium OOH company we pride ourselves on delivering quality content on the best media assets, amplifying brand messages and captivating audiences,” says Jörg Cieslok, president and CEO of Cieslok Media. “As we grow our digital inventory it’s become clear there is a need for a cutting-edge platform to support advertisers with relevant creative content that can also engage with audiences. We believe Scala is that platform.”
In recent months Cieslok has upgraded two existing digital displays with new high contrast, rich colour digital screens, and converted a static backlit sign to reportedly the largest vertical full-motion digital billboard in Canada. Cieslok properties command the attention of daily commuters for big brands to launch campaigns with a serious Wow! factor.
February 1st, 2016 at 13:07 @588
Who were they using before the switch and why did they switch?