2015 Year in Review @ClearChannelCA
Gail Chiasson, North American Editor
We had a quick look at the 2015 report for Clear Channel Canada and, while there’s no news in it in terms of things like revenue, it has enough information scattered in between cute anecdotes of in-house happenings throughout the year that it had us reading right to the very end.
We did learn that its ads in 2015 for 456 brands reached 1.3 billion people. And we learned that 9,678 ads were posted, of which 4,978 were digital and the remainder (4.700) were static.
We learned at the largest contract it signed was with Metrolink, that there were five wedding proposals on the digital assets, the biggest revenue week of the year was in March and that Clear Channel Canada joined the Canadian Outdoor Measurement Bureau in August. In between was news of several deployments, staff hirings and promotions, charitable events, and various fun facts such as the quotes used most around the office, that a Christmas party was held in April, that there are 24 members of a health club in the office but only two regularly attend, that one person sat on an exercise ball for 30 days, and what were the most popular Justin Beiber songs played in the office by number of plays – and more.
And, yes, the company rebranded itself with the line ‘Where Brands Meet People’ in July.
Clear Channel Canada had set out in 2015 to be the premier out-of-home media owner in the country. and had repositioned itself as the ‘cool kid of the block with the best toys’. It plans to build on that in 2016.
It was a fun, colourful read on the evolution of the company over the year. Read it for yourself here.
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