Etisalat Selects @RMGNetworks For Expansion Of Multiphase Retail Project In UAE
Gail Chiasson, North American Editor
RMG Networks Holding Corporation (RMG Networks), Dallas-based provider of technology-driven visual communications, has been awarded an order to begin the second phase implementation for Etisalat‘s new in-store digital signage retail deployment.
This award follows the phase one contract announced in July, 2015. The project is one of the largest retail developments of its kind in the Middle East. To date, including this most recent win, RMG Networks has been awarded installations for 50 Etisalat stores with 40 stores already completed in 2015 and 10 stores scheduled for completion in early 2016. The company also expects an opportunity to be awarded an additional 50 stores in 2016, bringing total potential installations under the project to 100 stores.
Etisalat is a multi-national UAE-based telecommunications service provider, which serves 11.6 million customers in the UAE. The digital signage retail project is in direct support of the Etisalat’s new ‘Life: Connected’ store concept designed to transform its retail experience and drive sales with a contemporary, fully digital environment for its customers.
The one-of-a-kind digitally enabled concept equips Etisalat retail stores with interactive and non-interactive video walls, LED displays and interactive SmartScreens that allow customers to learn about product and service options, and that include multi-language support.
“Digital signage is a revolutionary way to engage customers looking for an innovative and exciting experience” says Suhail Al Awadi, vice-president-retail at Etisalat. “Our new SMART stores in the UAE embody Etisalat’s customer experience strategy, using technology to make our customer’s visit to the store effortless, informative and highly interactive. After the successful completion of the phase one of the project, we are pleased to continue working with RMG to help bring this concept to reality through its creative digital executions across a majority of our stores over the next year.”
RMG Networks is providing a comprehensive solution of software, hardware and content in combination with installation and logistics services.
“Our digital solutions continue to lead the industry in providing an innovative and modern experience for users,” says Robert Michelson, CEO and president, RMG Networks. “Intelligent visual solutions allow retail stores to connect with customers, enhancing their experience and increasing engagement. We are proud to support Etisalat in implementing this revolutionary visual concept.”
RMG Networks was awarded this tender through a rigorous selection process that included multiple competitors from around the globe.
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