JCDecaux Wins Bus Shelter Ad Contract For Kensington And Chelsea
Gail Chiasson, North American Editor
JCDecaux SA, which positions itself as the number one outdoor advertising company worldwide, announced today (Feb. 10/16) that it has been awarded the Bus Shelter advertising contract for the Royal Borough of Kensington and Chelsea.
This 15-year contract, previously held by Clear Channel, was awarded following a competitive tender process and includes the provision, installation, maintenance and advertising operations for 80 new Bus Shelters including 16 sites already approved for 84” digital screens.
“Further to the recent award of the TfL Bus Shelter concession in London, this 15-year contract for Bus Shelter advertising in the Royal Borough of Kensington and Chelsea is a significant win,” says Jean-François Decaux, chairman of the Executive Board and Co-CEO of JCDecaux. “Securing these additional premium locations including Brompton Road, Kensington High Street and King’s Road strengthens our London advertising portfolio and will enable advertisers to reach audiences in some of the most affluent retail and tourist destinations in London, with 40% of the retailers in the area classified as ‘Premium’.”
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