Canadians Asked Via OOH To Name Toronto Zoo’s New Pandas
Gail Chiasson, North American Editor
In celebrating the Chinese New Year, the Toronto Zoo, the Out-of-Home Marketing Association and its members – Astral Out-of-Home, Clear Channel Canada, Lamar Transit, OUTFRONT Media, Pattison Outdoor and Quebecor Media Out-of-Home – have combined to launch the Toronto Zoo’s ‘Name our Cubs’ campaign.
Starting February 8 and running until the end of the month, OMAC members have donated advertising space on multiple OOH formats in several markets across Canada.
“On behalf of the Toronto Zoo and its stakeholders, we are extremely grateful for the generous support from the members of OMAC to engage Canadians to help name the first giant panda cubs born in Canada, and to bring heightened awareness to our giant panda conservation program,” says John Tracogna, CEO of Toronto Zoo.
Interactive TSAs, digital posters, superboards,, transit and indoor digital are being used to promote the naming contest and drive consumers to the nameourcubs website to vote for one of the seven different sets of names. They include:
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