Platt Retail Institute on Finance Networks
Adrian J Cotterill, Editor-in-Chief
The Digital Signage Today story we quoted a while back on the Platt Retail Institute‘s work in the Retail Finance sector omitted much of the factual support that their research put forward relative to their finding that Digital Signage network returns in a financial institution can be substantial.
Steven Platt told us “the test itself established the significance of bank deployed digital signage on four separate measurement platforms; awareness, customer experience, productivity enhancements, and revenue/service return contributions”
The Digital Signage Today article only noted customer experience.
Attached is the Platt Institute’s Press Release that gives a fuller story on the work involved.
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