#BigPic16 TAB/OAAA Out-of-Home Media Conference and Expo
Gail Chiasson, North American Editor
The TAB/OAAA Out-of-Home Media Conference and Expo coming up in April, (April 18-20 at the Boca Raton Resort & Club in Boca Raton, Florida), has a TRULY impressive list of speakers already scheduled.
Co-chair duties will be shared by Helma Larkin, CEO at Posterscope US, and Scott Wells, CEO at Clear Channel Outdoor (who we last saw in action on the stage at The DailyDOOH Investor Conference last fall in New York).
From what we can see, attendees at the event will really be seeing ‘The Big Picture’, as the event has been themed.
Mike Walsh, futurist and author of ‘Futuretainment: Yesterday the World Changed, Now It’s Your turn’ who will offer insights on audience behaviour, digital technology, and marketing will be ‘The Big Picture’s Keynote speaker.
Other speakers will include:
- Gordon Borrell, media analyst and CEO, Borrell Associates, who will speak on seizing the full opportunity for out-of-home in local markets;
- Gerry Graf, founder and chief creative officer, Barton F. Graf 9000, who will deliver a creative perspective on the main stage. He is also chief judge for the OBIES, which will be awarded Tuesday night, April 19;
- Stuart Rothenberg, founding editor and publisher of the ‘Rothenberg & Gonzales Political Report’, who will present insider views on hotly debated issues and how the future of politics is being shaped by the US’s current newsmakers;
- Matt Dowshen, president, and Ted Florea, chief strategy officer, both of PNYC, who will highlight the out-of-home’s ‘Feel the Real’ advertising campaign.
Of course Kym Frank, president of the Traffic Audit Bureau for Media Measurement, and Nancy Fletcher, president and CEO of the Outdoor Advertising Association of America, will both be speakers. Frank will discuss ‘Out-of-Home Measurement Today and Tomorrow’ with particular focus on TAB’s new Operation M.O.R.E.. Fletcher will examine ‘The State of the Industry Today and Tomorrow.’
While the full slate of client presentations has not yet been set, among those speaking will be Helen Katz, senior vice-president, Starcom MediaVest Group, and Dennis Camlek, senior vice-president, Turner Media Group. Client presentation topics are expected to cover:
- Planning and budget allocations across media channels;
- Out-of-Home in an integrated media plan;
- How other media address clients’ evolving needs;
- Smart data;
- Integrating out-of-home with mobile and other emerging technologies;
- Programmatic. (Is there a conference these days that doesn’t touch on this topic?-Ed)
‘The Big Picture’ will also include workshops that explore technology, review success stories, and take a deep dive into Operation M.O.R.E.
The Buyer/Seller Forum is returning – and TAB is introducing a two-hour special Out-of-Home Ratings Training workshop.
Conference registration will be open from noon, Monday, April 18, with an opening reception beginning at 6 p.m.. Registration, of course, has been open since November and, as usual, several thousand people are expected to attend, along with approximately 50 exhibitors.
We understand that rooms at the Boca Raton & Club are limited, so if you haven’t already registered it would be wise to do so quickly.
Follow DailyDOOH