UK Crowdfunding Platform Seedrs Launches First #OOH Campaign
Gail Chiasson, North American Editor
Seedrs, UK equity crowdfunding platform, has today (Feb. 15/16) launched its inaugural out-of-home advertising campaign across London’s transport system and online.
The focus of the campaign is to humanize the Seedrs brand, while educating a wider consumer audience on equity crowdfunding. The ad campaign features three established consumer brands currently pitching for funding on the Seedrs platform. The businesses include: 2015’s Start-up of the Year, Oppo ice cream; iconic compression sportswear brand SKINS; and FinTech50 2015 annual travel ticket subscription services, CommuterClub.
The inspiration behind the campaign was the fact that the valuable ‘boring legal’ contracts and due diligence results in some of the most exciting investment opportunities in early-stage and growth-focused businesses on the UK’s no.1 equity crowdfunding platform.
The creative theme is brainchild of McCann Enterprise, and states: ‘Boring is the new Exciting’. It’s a compelling statement because on the surface it is a contradiction, which pulls readers into the story and underlying message.
“This is a different creative approach to what you might expect from a financial services brand,” says Ben Aronsten, chief marketing officer, Seedrs. “Through Seedrs acknowledging that people may perceive the legal details around important and valuable items like investor protections to be a complex or dull topic, we are able to stay true to our reputation of equity crowdfunding done properly. Whilst Seedrs looks after the ‘boring legal stuff’, the investor can focus on backing exciting early-stage and growth-focused businesses they believe in, and share in their success.”
The strategic multi-channel campaign features a combination of 48-sheet and 16-sheet posters in key commuter hubs, including Waterloo, Victoria, London Bridge and Kings Cross St Pancras as well as in-carriage posters. The digital activation will be focused on commuter travel exit points, based on Seedrs proprietary data.
Last week, Seedrs announced that it has had more than £100 million invested on its platform since launching in July, 2012 and that it is the most active seed-stage equity investor in the UK. (More details: aplicacion eToro opiniones)
Seedrs allows all types of investors to invest as little or as much as they like (from £/€ 10 up) in businesses they believe in and share in their success. And it allows ambitious businesses in all sectors to raise capital and build community through an efficient, online process. Seedrs has funded over 320 deals to date. All investments made through Seedrs offer voting shares to investors and use professional-grade subscription agreements. This ensures that investors get the same level of protection that angel investors and venture capitalists enjoy.
Seedrs is backed by star fund manager Neil Woodford, Lord Rothschild’s Augmentum Capital, Faber Ventures and over 1,000 of its own customers. Seedrs is authorised and regulated by the UK Financial Conduct Authority. It was the first equity crowdfunding platform in the world to gain regulatory approval.
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