Gail Chiasson, North American Editor
One of the highlights of the TAB/OAAA Out-of-Home Media Conference and Expo – being held this year April 18-20 in Boca Raton, Florida – is always the awarding of the annual OBIE awards.
This year it will be held Tuesday, April 19, at 7 p.m., preceded by a reception and followed by a post-show celebration
The Outdoor Advertising Association of America has revealed that there are 108 contenders for the 2016 OBIE Awards. Now in its 74th year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the out-of-home home medium.
“When designing for OOH, it has to be beautiful, it has to be smart, and it has to be relevant,” said Jim Copacino, Copancino + Fujikado, one of this year’s OBIE judges. “And if you can do all that, you win an OBIE.”
In addition to multiple Silver and Gold OBIE Awards, OAAA will name three top prizes: Best Billboard Campaign, Best Street Furniture/Transit/Alternative Campaign, and Best Multi-format Campaign.
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