Gail Chiasson, North American Editor
Captivate, location-based video media network, has added 13 additional office buildings to its network in Canada.
Included among the 13 are Deloitte’s new headquarters (Bay Adelaide Centre East) in Toronto, the MNP Tower in Vancouver, Calgary’s Eau Clair Tower and the Calgary City Centre buildings.
Captivate’s 12,000 screens are located in 1,800 premier office buildings across North America’s top 25 urban markets. The company has experienced 220% viewership growth over the past five years, delivering 12 million unique monthly viewers
Captivate has also expanded its Canadian staff with the hiring of Steve Chodat as business development manager, real estate, a new position. Chodat is expected to strengthen and expand relationships with Canada’s leading property managers by introducing innovative solutions to tenant engagement objectives along with new services to help enhance the office experience.
Marc Kidd, Captivate’s CEO, says, “Our Canadian network is more robust than ever and we anticipate further growth in the year ahead. Our screens enable properties to increase tenant satisfaction and engagement with a customized mix of live news, business advice and building-specific messaging, while providing an extremely desirable audience for advertisers.
“Chodat is an experienced business leader who has a long track record of successful collaboration with clients and partners to foster strong relationships and deliver innovative business solutions.”
Before joining Captivate, Chodat was director of business development (Canada) with Mars Inc. and worked with leading corporate real estate groups and HR professionals seeking to enhance employee engagement and workplace effectiveness. He also worked in a series of progressively senior sales roles with Rogers Media Inc. (Publishing Division). He is a former member of the CoreNet Canada marketing committee.
The full list of 13 properties agreeing to join the Captivate network are:
- Toronto: Deloitte (Bay Adelaide Centre East); 36 York Mills; 33 City Centre Drive; 25 Sheppard; and 201 City Centre Drive.
- Calgary: Eau Claire Tower; Calgary City Centre; HSBC 407 8th Avenue; 634 6th Avenue; Calgary House; 707 5th Street; and Place 800.
- Vancouver: MNP Tower.
Known for its vast network of 12,000 elevator and lobby displays located in 1,800 premier office buildings across North America, Captivate connects advertisers with more than 12 million unique monthly viewers through creative, research-driven and Nielsen-measured advertising and marketing programs. By engaging its viewers with timely news and actionable information, Captivate provides advertisers with a highly desirable and difficult-to-reach audience of affluent and influential business professionals. Founded in 1997, Captivate is owned by Generation Partners and Gannett.
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