Gail Chiasson, North American Editor
A full-day pre-show program at #des2016 on Tuesday, March 15, has been specifically designed for Professional AV/IT System Integrators
Produced by Kirsten Nelson, System Contractor News editor-at-large, the Connected Screen Conference will run from 8:30 a.m. to 5 p.m., focusing on building better AV integration business models. The program will feature top industry experts tackling the digital signage issues that are vital to today’s AV integrator.
“Digital signage is evolving into a more complex and design-centric form of communication and branding,” says Nelson. “New models are going beyond one-dimensional data presentation and marketing pitches to a more immersive experience. Brand perception is a moving target, and digital signage customers are looking for the best way to reach audiences.”
The Connected Screen Conference was created to bring the AV design and installation community together with leading digital signage innovators and end-users who are demanding the latest and greatest in this market segment. Those who attend the day-long series of AV integration sessions will walk away with practical business perspectives on how these new trends could boost their business.
The day will include five modules, a ‘Lunch and Learn’, plus two breakout sessions:
- Skip the Line – Interactive Signage Makes Quick Gains in Quick Service Restaurants;
- Networking Breakout Session: Best Practices for Quick Service Restaurants Business;
- Smart Spaces – Building Large-Scale Video Displays for Immersive Branding;
- Networking Breakout Session: Best Practices for New Types of Content in Digital Signage;
- Lunch and Learn – Digital Signage Integration Case Study;
- Monetizing Interactive Signage;
- Networking Breakout Session: Best Practices for Monetizing Interactive Signage;
- AV Integration Business Models – A State of the Industry Report.
Registration for the Connected Screen Conference, or any of the #des2016 pre-conference events or educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available here.
#des2016 is scheduled for March 15-18, 2016, with access to the Exhibit Hall March 16 and 17 at the Las Vegas Convention Center.
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