Transforming Retail Display through Scalable and Affordable Projection Mapping
DisplayMapper, a 3D projection mapping and content management system, is now available as a standalone integrated software solution.
Until recently the use of projection mapping – the art of ‘mapping’ projected animations on to 3D products and spaces without screens or devices, Ed. has been limited to specialists. But DisplayMapper’s brand new digital platform lets any business, regardless of size or expertise, create breakthrough projection mapping displays that wrap around products and in-store spaces at touch of button.
DisplayMapper is the brainchild of Projection Artworks – the UK’s leading 3D projection and interactive experiences studio that has become a driving force in retail projection displays after creating showstoppers like Harrods’ Faberge installation (see here and above).
Projection Artworks hopes that DisplayMapper will breathe new life into retail display by merging both the physical (the projection surface) and the digital (the animated content). The platform offers projection mapping templates to help retailers augment their projection content to fit around any in-store object or feature.
Previewed at #ISE2016 last week in partnership with Optima, DisplayMapper claims to be the world’s first cloud-based content distribution, projector control and display system with a full 3D video-mapping engine.
Projection Artworks and DisplayMapper MD, Tom Burch told us “DisplayMapper is a low-cost, turnkey technology solution that can help any retailer – big or small – create truly engaging project mapped displays. By merging video mapping, content management and projection control into one unit, DisplayMapper does for projection mapping what digital signage did for LCD screens 10 years ago.
“All that’s needed is a low-cost Android player, a projector and a web browser. What’s more, campaigns can be monitored remotely via a USB camera. At the risk of coming across a little grandiose, this technology has the potential to democratise the art of projection mapping.”
DisplayMapper campaigns can be syndicated across a network of stores, whilst being scheduled and updated remotely via the DisplayMapper app. via the cloud.
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