Gail Chiasson, North American Editor
An hour-long session titled ‘Creating Innovation at Scale’ will be part of the four-part program designed specifically for digital out-of-home and place-based network operators on Thursday, March 17, from 8-9am, at #dse2016, the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks.
Ben Putland, COO at Grand Visual, and Ryan Laul, group director at [d]theory will co-present examples of truly breakthrough creative ideas that were designed to scale for network-wide presentation, based on examples of work executed by their respective firms. Both panelists will share their advice and best practices for developing and implementing scalable, innovative creative campaigns.
“Creating campaign ads for scalable out-of-home campaigns may be challenging, but with a little thought and focus on reaching the right customer at the right time with the right message, you can craft a content strategy that scales and is effective,” says Scott Bell, founder and CEO, Bell Media, and member of the DSE Advisory Board.
Registration for ‘Creating Innovation at Scale’ or any of the DSE 2016 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online here.
#dse2016 scheduled for March 15-18, 2016, with access to the Exhibit Hall March 16 and 17 at the Las Vegas Convention Center.
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