PATTISON Onestop Expands Digital Transit Network With New Union Station Video Matrix Wall
Gail Chiasson, North American Editor
Toronto-based PATTISON Onestop, Canadian Digital Out-of-Home (DOOH) company and division of PATTISON Outdoor Advertising, will tomorrow (Feb. 24/16) officially unveil a new 9-unit Video Matrix Wall at Union Station.
The station is Canada’s busiest multi-modal passenger transportation hub for VIA Rail, GO Transit and Toronto Transit Commission subway and streetcars. The 11’ by 7’ LCD video wall is located at the entrance of the Royal Bank Plaza building where 280,000 people pass through each weekday.
“The Union Station Video Matrix Wall will provide advertisers with an innovative and highly engaging digital advertising solution,” says Cam Milne, vice-president and general manger, PATTISON Onestop. “As the exclusive digital network advertising provider for the TTC, this launch visually enhances the Union Station Revitalization project. Onestop is proud to be a part of the station’s transformation and we look forward to supporting the TTC’s strategies of improving the commuter experience, while providing our clients with the highest quality digital advertising solutions.”
As part of the Digital Transit Network expansion, Onestop has also added 16 digital platform level screens at Museum Station and Sheppard Station. PATTISONOnestop now operates over 350 screens and 97% coverage along the Bloor-Danforth, Yonge-University and Sheppard lines.
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