PixelFLEX Creates Extravagant Outdoor Living On California Luxury Apartment Building
Gail Chiasson, North American Editor
Located in the heart of Orange County, The Marke by Lyon Communities is an upscale apartment community with an edge: Known as one of the most coveted high-end rental residences in Southern California, The Marke offers a very unique window into the world of luxury living.
As a modern and stylish place to call home, the property owners recently wanted to create a one-of-a-kind outdoor rooftop experience for their residents . Working with Nashville-based PixelFLEX, they created an extravagant outdoor LED video display that is now the focal point for the luxurious rooftop pool and patio.
“This was our first time working with The Marke and from the beginning we knew this was going to be an elegant installation,” says Jon Lewis, sales representative at PixelFLEX. “Understanding their desire to maintain a sense of extravagance in the rooftop pool environment, we had to make sure that the product and installation matched the aesthetics of the space, so we decided to create an LED video wall using our FLEXStorm product line specifically designed for outdoor applications.”
Taking pride in being an LED solutions provider, PixelFLEX got to work on the ideal product and design that would bring the vision of The Marke to life. Centered above the spa tub, PixelFLEX installed a custom 17’ wide x 8.5’ tall LED wall using their FLEXStorm SMD LED display with an 8mm pitch. With front-serviceable LED modules, the FLEXStorm is a completely custom LED video solution that can be mounted directly to any permanent surface.
“The FLEXStorm is ideal for any outdoor application with an emphasis on HD image quality and dependable product performance,” says Lewis. “Due to its custom sizing and pitch options, we are able to use the FLEXStorm to specify and deliver unique and custom outdoor LED video wall solutions, and with its front-serviceable LED modules, maintenance is never an issue. At The Marke, the property owners are now able to host events and pool parties while residents enjoy the FLEXStorm from the hot tub, pool or any of the surrounding patio areas.”
The screen can take input from many sources including the Internet, but David Venus, PixelFLEX director of marketing, says that, to date, as far as he knows, The Marke is using it as an entertainment vehicle, mainly showing movies and TV shows from the cable stations.
To control the LED wall, PixelFLEX chose its proprietary SU-PRO master control unit. Powered by NovaStar, the SU-PRO is an independent master control with switching and auto-scaling capabilities. The unit offers flexibility with its built-in LCD display screen which allows for configuration without the use of a computer, along with easy switching of input sources. thereby creating less failure points of the LED video display controls.
“The SU-PRO master unit is easily one of our most user-friendly control products at PixelFLEX,” says Lewis. “With its ability to auto-scale all the various inputs, the SU-PRO makes control of the FLEXStorm LED wall simple and easy. One day the customer can be broadcasting HD content directly from their satellite receiver and then with the push of a button they can switch to another input, such as Blu-Ray DVD player, with no concerns over how the content will be displayed.”
Founded in 2009, privately-owned PixelFLEX offers a line of LED video walls and video screens. Working with architects, designers, engineers and consultants, it develops custom LED solutions for every customer while also providing customer support throughout the entire experience.
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