Digital Caddies – Snapp Digital Strategic Alliance
Gail Chiasson, North American Editor
Digital Caddies Inc., Scottsdale, Arizona-based on-course delivery of technology services and content to golfers, has entered into a strategic alliance with Snapp Digital, a Cleveland, Ohio-based technology platform for seamlessly delivering realtime content for advertisers.
Snapp Digital is a cloud based content management system that allows publishers and advertisers to easily control content displayed on screens on a distributed digital out-of-home network.
Its platform is designed to dramatically simplify the ad buying and placement process and the intuitive user interface makes the placement of both video and statics ads simple and quick.
Brad Nightingale, CEO, Digtal caddies, says, “Snapp Digital’s technology makes managing content on our network so simple and the infrastructure will allow us to easily scale our business and ultimately allow brands and small businesses to buy ad space directly on our network.”
“As digital OOH and web-based advertising markets continue to converge, we recognized the need and built a platform that can serve this new marketplace,” says Ron Warner, CEO of Snapp Digital. “Our technology is recognized as being the one of the most intuitive, easy to use platforms to manage content on a distributed OOH network. Having the opportunity to work with Digital Caddies, which is at the forefront of these converging markets is both exciting and a privilege.”
Initial implementation and testing of Snapp Digital’s ad serving platform into the Digital Caddies’ network is already well underway. The companies both expect the platform to be fully integrated into the network in the coming weeks.
Follow DailyDOOH