iGotcha Media Took Inspiration From #ISE2016
Gail Chiasson, North American Editor
Montreal-based iGotcha Media attended #ISE2016 this year for the first time and Greg Adelstein, iGotcha’s president, says he was impressed with the range of digital signage exhibitors at the show.
“I could see that the UK and Europe are ahead of North America in digital signage in general,” he says. “And I was impressed with what was coming out of China, and with the integration of audio, which is a natural partner with digital signage. But what I really was interested in was the large number of companies getting involved with in-window displays. With LED’s now brighter and with costs going down, I saw that in-window displays will be something more important in the future.”
Adelstein might well be impressed with that, and we are not surprised. When we first met iGotcha Media in 2008, the company was already working with in-window displays, and it has through the years, done in-window displays with JC Penney, Ogilvy (a high fashion retailer in Montreal), Roots and others.
“I think we were ahead of our time,” says Adelstein. “But with the brighter LEDs and lower costs now, focusing on in-window displays will be one of our priorities in the future.”
It’s not only in-window displays where Adelsatein says iGotcha was ahead of its time. The company started in 2005, working with tablets in the days before the iPad. Today, iGotcha is working with the National Bank of Canada, putting tablets in its branches.
And as for video walls and kiosks, well, it worked with kiosks back in 2008, too, and with video walls, as well.
Of, course, iGotcha has long improved on all these early products, and many others, to the point that eg. it has been chosen to deploy 14 kiosks and a video wall in a new Store of the Future for major Quebec hardware dealer RO-NA, expected to launch this spring in Brossard. (U.S. competitor Lowe’s Companies Inc. made an offer to buy the RO-NA chain last month for $3.2 billion – to be voted on by shareholders. An earlier offer in 2012 by Lowe’s did not go through – Ed)
Back to #ISE2016 what else impressed Adelstein, who, our readers might remember, was named the first-ever Entrepreneur-in-Residence at Concordia University’s John Molson School of Business last June.
“I really liked LG’s 86” ultra-stretch signage,” says Adelstein, who is sharing space in Toronto with LG at a Toronto exhibit this week. “And I also liked the various semi-transparent signs we saw – and a mannequin display with a mesh in front that was quite interesting.”
So, beyond in-window displays, what will be iGotcha’s other priorities this year?
“We’ll be more into LEDs, and we are expanding to Toronto. We’ll open an office there in about six months time.”
Among iGotcha Media’s clients are: Toronto Congress Centre, Cambridge Group of Clubs, Le Château, National Bank of Canada, Reebok, Rockport and Via Rail Canada.
March 3rd, 2016 at 13:11 @591
I had the fortunate pleasure of working with Greg back in 2007, and he is a solid entrepreneur. He has focus and passion that will help him remain successful for years to come.