Signagelive has this week been invited by Samsung to present a range of real-world user cases for interactive digital signage applications at Retail Business Technology Expo (RBTE) taking place at Olympia, London from 9-10 March.
Jason Cremins, CEO of Signagelive told us “The retail landscape is changing dramatically as Smartphones become ever more sophisticated. Using the SSSP powered by Signagelive, high street brands can respond to market trends and take their digital signage networks to the next level by allowing their consumers to interact with displayed content through assistive EPoS applications.”
Signagelive’s new SoC software version with web triggering, beacon and live TV functionality will be used to power a range of Samsung smart displays to show how retail companies can enhance their digital marketing activities by encouraging consumers to interact with displayed content via their smartphones. Signagelive has recently been awarded Smart Signage Platform ‘Platinum’ Partner status by Samsung for outstanding commercial and technical achievements.
Using Signagelive’s SoC and HTML5 software, digital signage network owners can quickly generate and roll out compelling interactive content such as downloadable vouchers for seasonal promotions or information on new product lines, thus linking instore marketing with online activities and enhancing the overall retail experience.
Signagelive was one of the first companies to launch a commercial offering for the Samsung SSP and all Samsung displays are now configured to support Signagelive as standard.
Signagelive’s ability to support contextual and responsive digital signage applications means retail companies can now take their static digital signage networks into the interactive world, enhancing consumer engagement and brand loyalty. Samsung SSP digital signage networks powered by Signagelive eliminate the need for onsite media players, resulting in significant CAPEX and OPEX savings compared to conventional digital signage solutions.
Signagelive’s SoC and HTML5 software provides full support for different content formats including static images, UHD video, web pages, IPTV, multi-zoning for different media types, image layering, RSS feeds, portrait support and screen on and off control. It also comprises optional proof of content and delivery functionality for better network and campaign management.
Samsung and Signagelive can be found on Booth Number 420 and Signagelive personnel will be available for discussion at the event.
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