NCM Adds Amazon’s Original Programming To Its FirstLook Pre-Show
Gail Chiasson, North American Editor
Amazon is bringing its entertainment content to the big screen in a new in-theater marketing relationship with National CineMedia, America’s Movie Network.
The new multi-year relationship will bring original content from Amazon Prime Video’s award-winning programming to the big screen.
Amazon’s debut long-form content pieces for NCM’s FirstLook pre-show featured a look at the new season of the celebrated Roman Coppola and Jason Schwartzman comedy Mozart in the Jungle, winner of two 2016 Golden Globe awards for Best Television Series – Comedy or Musical, and Best Performance by an Actor in a Television Series – Comedy or Musical: Gael Garcia Bernal.
In March, Amazon will give moviegoers a behind-the-scenes look at season two of its hit drama Bosch, based on Michael Connelly’s best-selling novels and starring Titus Weaver as LAPD homicide detective Harry Bosch. Also highlighted will be the Annecy, Annie and multi-Emmy award-winning Tumble Leaf, a whimsical series aimed at preschoolers from Bix Pix Entertainment.
“Moviegoers are the most engaged and enthusiastic audiences out there, so, of course, the perfect place for Amazon to reach new fans is at the movie theater,” said Cliff Marks, president of sales and marketing for NCM. “Movie and TV marketing have always had a great symbiotic relationship, and now with the many new ways to enjoy entertainment programming through Amazon, it’s the logical next step in the evolution of media to expand that relationship to include streaming video as well.”
On working with NCM, Mike Benson, head of marketing for Amazon Studios, says, “Their movie-going audience appreciates innovative, premium entertainment and we are anxious to expose our award-winning Amazon Original television programming to these influential viewers.”
NCM’s FirstLook pre-show program showcases entertainment content from ABC Networks, A+E Television Networks, Amazon, Disney, Fandango, Nintendo, Microsoft, NBC, Turner Broadcasting System, and more, along with national, regional and local advertising. Positioned as the number one weekend network in the country, NCM’s average unduplicated weekly audience represents a Nielsen rating of 7.0 in adults 18 to 49, making FirstLook one of the top 10 primetime shows in the U.S. every week.
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