Signagelive and Monaco based Cedemo have been selected by the world’s largest video gaming retailer to rollout a Pan-European digital signage network, aimed at increasing customer engagement and driving in-store sales through the display of targeted commercial content.
The digital signage network has been deployed across 1,000 stores in five European countries to date.
The digital signage network powered by Signagelive’s SoC software has allowed Cedemo to rollout a large digital signage network utilising already installed LCD TVs, resulting in significant infrastructure savings and reduced content update lead times.
Promotional video content, such as marketing promotions for pre-order video games or GameStop’s unique offers, is created by Cedemo in multiple European languages and uploaded onto Signagelive’s cloud based digital signage platform. Individual countries can quickly create and schedule content playlists suitable for their target audiences and commercial goals, adapting to competitive and market developments almost in real time.
Alessandro Barchetti, Senior Marketing Manager of GameStop Italy told us “GameStop manages three brands in Italy and there is an important need for dynamic tools to deliver engaging marketing messaging to clients. In a few easy steps we can go from setting up playlists to using the system without needing any specialist technical knowledge. Our teams like it and sales have increased”.
Signagelive’s SoC software supports multiple content formats including static images, streaming video, IPTV, web pages and RSS feeds. It also integrates with QR code technology and all popular social media widgets to maximise ePoS activities.
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