PATTISON Outdoor Introduces First Advertiser On New Flexity Streetcar
Gail Chiasson, North American Editor
PATTISON Outdoor Advertising, Canadian Out-of-Home advertising company, and the Toronto Transit Commission (TTC), Canada’s largest urban mass transit system, unveiled the launch of a Flexity Streetcar promoting Volvo’s all-new XC90 – the first advertisement of its kind on the newest model of the Bombardier built and designed streetcars on the TTC system.
Volvo, recently awarded 2016 North American Truck of the Year for its XC90 model, is the first advertiser to advertise on the European inspired design of the of the Flexity Streetcar, with creative graphics spread across almost 30 meters in impressive fashion. This all-new, all-accessible streetcar started service in August of 2015 on the 510 Spadina route and now includes 18 in service traveling through Toronto’s core.
It is also the newest advertising format for PATTISON Outdoor – the exclusive supplier for advertising on the TTC.
“PATTISON Outdoor Advertising is once again excited to reveal a first and to introduce an incredible advertising opportunity on the newest TTC vehicle,” says Bob Leroux, vice-president and general manager, national sales, PATTISON Outdoor Advertising. “Volvo Canada has chosen an extremely effective way to communicate its driving luxury mantra, and this very impactful message will be delivered to hundreds of thousands of onlookers in Toronto each andevery day for the duration of the campaign. We couldn’t be happier to have the support of the TTC for the introduction of this new advertising format and to partner with Volvo and its agencies to deliver this first.”
Grey Canada handled the creative; Havas did the media buy.
Follow DailyDOOH