Gail Chiasson, North American Editor
The Digital Place-Based Advertising Association (DPAA) annual Video Everywhere Summit will be held during New York Digital Signage Week on Thursday, Oct. 27 at New York’s iconic Roosevelt Hotel, known as the ‘Grand Dame of Madison Avenue’.
Last year’s Video Everywhere Summit was a sell-out success, made complete with speakers from the likes of Visa, Mastercard, Y&R, Publicis Groupe, Havas, WPP and other leading marketers and agencies.
“Madison Avenue, the birthplace of advertising, is an apt location for the event since the Summit attracts throngs of brand and agency senior executives across the total advertising spectrum,” says Barry Frey, president and CEO, DPAA.
“Additionally, as a centerpiece of New York Digital Signage Week, the Summit brings together all of the global leaders in digital place-based, digital signage, out-of-home plus ad-tech and other business partners.
“We are once again projecting a sold-out event featuring a lineup of powerful speakers who will share their knowledge, insights and, in some cases, controversial views on digital, OOH and the video landscape.”
The 2016 Video Everywhere agenda is in the works. Anticipated topics include programmatic buying in the digital place-based (DPB) space, the role of DPB in today’s advertising ecosystem, marketers’ use of location data, mobile and DPB, privacy issues, Ted-type talks from industry leaders, case studies from marketers, and more. The 2016 event will once again feature an exhibit area where delegates can gain first-hand knowledge of the latest technologies and opportunities that exist in the DPB space.
Due to the Summit’s impact and increased DPAA membership, many key sponsorships have already been confirmed.
The DPAA has negotiated special room rates at the Roosevelt Hotel for all New York Digital Signage Week attendees. Details on booking accommodations will be available soon.
The organization has seen unprecedented growth over the past year as companies, recognizing the growing influence and potential of DPB media, seek a seat at the table to participate in decisions that will help shape the sector’s future.
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