CC Airports Named Premiere Display Ad Provider For Two Washington Airports
Gail Chiasson, North American Editor
Clear Channel Airports, a brand division of Clear Channel Outdoor Americas and a subsidiary of iHeartMedia Inc., today announced that, effective March 1/16, the Metropolitan Washington Airports Authority has awarded it an eight-year contract with one two-year option to provide comprehensive indoor and outdoor display advertising at Washington, D.C.’s two airports: Washington Dulles International and Ronald Reagan Washington National.
A security entrance at Reagan International
The Airports Authority’s partnership with Clear Channel Airports will bring new, state-of-the-art displays and interactive technology to both Reagan National and Dulles International airports, providing an opportunity to further enhance the passengers’ experience.
The new relationship further augments Clear Channel Outdoor Americas’ position as the leading digital out-of-home media provider in the Washington, D.C., metropolitan area. CCOA’s digital portfolio reaches nearly 50% of the Washington, D.C., market, accounting for 8.5 million impressions per week, including both pedestrian and vehicular traffic. CCOA already boasts nearly 3,000 displays covering 17 counties throughout the market, as well as 110 digital transit shelters located in the most highly-visited and trafficked areas of the District. It also has a significant presence along major metro area interstate highways in and around the nation’s capital, including I-295, Rt. 50 and Rt. 301.
“As we began the competitive process for an advertising contractor for our airports, we knew we wanted a company with the experience and expertise to drive advertising at two of the nation’s largest airports, and the creativity to help us be on the leading edge of the industry,” says Mike Stewart, Airports Authority vice-president for airline business development, who led the procurement. “Clear Channel Airports clearly demonstrated the capability to do so.”
Lauded by airports across the globe for carving out a holistic approach to advertising that delivers on multiple levels, CCA plans to execute for the Airports Authority a comprehensive media program that wows travelers and attracts local, regional, national and international brands to the space.
Media buying agencies have heralded CCA’s win at DCA and IAD as good news for their clients with a proven advertising business partner. eg. “We’re delighted with CCA winning the D.C. aviation marketplace and are confident in their continued commitment to delivering great exposure and overall experience on behalf of our clients,” says Greg Kurowski, vice-chair, Periscope. “We’re looking forward to a continued partnership we’ve built on teamwork and trust.”
In addition to enhancing the air passenger travel experience with engaging displays, Clear Channel Airports media technologies are expected to attract local, regional and global advertisers. CCA’s comprehensive media program will span 10 different digital networks on more than 120 digital devices featuring some of the world’s most flexible, state-of-the-art designs that will be fully integrated into the architecture of each airport.
CCA has agreed to provide the following enhancements:
- The Washington Dulles International program will include four unique digital networks featuring 75 high definition digital screens and three large format digital screens;
- The Reagan National program will include six unique digital networks featuring 49 high definition digital screens and three 21’ iconic digital screens;
- Both airport programs will provide numerous amenities to enhance the passenger experience including digital directories with concession stand signage as well as custom design free phone charging stations featuring digital signage, complimentary phone service and work surfaces;
- Digital Visitor Information Centers that can showcase area museums, other attractions, restaurants and hotels;
- Integrated sense of place theming.
On Clear Channel Airports partnering with the Metropolitan Washington Airports Authority and becoming the premiere media provider to both the Washington Dulles International and Ronald Reagan National Airports, Toby Sturek, executive vice-president, specialty businesses at CCOA, says, “Our exclusive contract offers brands and agency specialists a one-stop solution to reach consumers across the entire Washington, D.C. area by leveraging our new cutting edge digital media opportunities and large format displays that will engage and entertain travelers not only at Regan National and Dulles Airports but on CCOA’s extensive digital network throughout the D.C. metro region. We are very impressed with MWAA’s dedication to providing passengers with high-quality, state-of-the-art amenities and we are confident our enhanced products are on par with what sponsors and passengers would expect to find in our nation’s Capital.”
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