Reflect Launches Reflect Media And Adds To Board
Gail Chiasson, North American Editor
Reflect, Dallas-based turnkey solutions provider for place-based digital media networks, has launched ReflectMedia, a new division which provides the technology and services to help brands deliver relevant, timely advertising content to the fast-growing place-based digital media market, from billboards to in-store displays and outdoor digital signage.
“ReflectMedia uses digital technologies from Reflect Systems to improve customer experience and provide the opportunity for advertisers to reinforce their brand in a nonintrusive way,” says Bill Warren, CEO and chairman, Reflect. “The growth and demand of digital billboards is at an all-time high. The effectiveness in reaching receptive audiences coupled with speed, messaging flexibility, and cost efficiencies make it a compelling tactic for driving brand awareness and motivating audiences to take action.”
ReflectMedia has just activated (on Feb. 29/16) a new full-size digital billboard, located in The Colony, Texas,, a prime location, seen by more than a million cars weekly. This dual-sided LED billboard has a prime location among the booming region of North Texas. The board is located at the intersection of Plano Parkway and 121, one of the most highly trafficked roadways in North Texas. The Nebraska Furniture Mart and the Grandscape development are located here, and are a popular destination for shoppers.
The dual-sided board can displays static or dynamic content (e.g., social media, weather, sports scores) by using real-time content feeds, and can be day-parted to reach audiences with the right message at the right time. A total 306,000 vehicles pass this location each day, a figure expected to increase by almost 40% to 425,000 vehicles in 2020. Companies like Toyota, FedEx, Liberty Mutual and JP Morgan Chase are moving into the area and commuters pass through from Plano, Frisco, The Colony, and McKinney.
Tyler Reeves
In addition to its launch of Reflect Media, Warren also announced that Tyler Reeves, president and general manager of national accounts for Interstate Batteries has joined Reflect’s Board of Directors.
Prior to Interstate, Reeves worked as a CPA at Coopers & Lybrand (now Price Waterhouse Coopers) and eventually moved into marketing/strategy roles for multiple brands at PepsiCo/Frito-Lay. He brings over 20 years of marketing, operations and brand strategy expertise to Reflect.
Serving brands like Best Buy, GameStop, Verizon, Macy’s, Cedar Fair Entertainment Company, The Container Store and Nebraska Furniture Mart, Reflect’s reputation as a go-to provider for place-based digital media solutions has led to rapid growth, including multiple major client wins in the last 12 months. The company’s evolution into a full-service digital media provider has resulted in demand for its suite of managed services, including content strategy and creation, interactive application development, content scheduling, hardware procurement, solution design, project management, installation, monitoring and field services.
Large-scale digital media networks powered by Reflect are managing more than 375,000 screens across the United States and Canada.
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