London Luton Airport (LLA), the fifth busiest passenger airport in the UK announced today that it had appointed Airport Media, to operate its entire media estate with immediate effect.
Airport Media was established last year by Tom Goddard, Chairman of Ocean Outdoor and DigiCom OOH, to offer major UK airports a new, pure-play sales and management service, delivering unique out-of-home media opportunities.
LLA’s passenger count increased by 17% to 12.3 million in 2015, with four new airlines joining and 20 new routes opened across Europe, Africa, Asia and North America. The airport is currently undergoing a significant transformation as a result of GBP 110m investment by its owners. This includes an expanded, modernised terminal building and improved access by rail and road.
Rupert Lawrie, Commercial Director at LLA told us “We are delighted to join forces with Airport Media, who have demonstrated a fresh and innovative approach, with an in-depth understanding of the digital and OOH media space. They join us at an exciting time with the airport transformation programme taking shape.”
Sarah Parkes, Managing Director at Airport Media told us “We’re very excited to partner with London Luton Airport as part of our expanding network. Working together, we will upgrade and transform the advertising estate in line with the terminal redevelopment. This will enable us to provide exceptional opportunities for advertisers and deliver innovative advertising campaigns that will further enhance the dynamic, premium environment.”
The advertising contract was previously run by JCDecaux.
About London Luton Airport
London Luton Airport (LLA) is one of the UK’s largest airports and carried 10.5 million passengers in 2014, this increased by 16.9% to 12.3 million in 2015. The airport indirectly employs over 8,600 staff and is a key economic driver for the region.
easyJet, Wizz Air, Ryanair, Monarch, Thomson, EL AL, Atlasglobal, Blue Air, TAROM, SunExpress, Iberia (Air Nostrum), La Compagnie, VLM, Vueling, Transavia and Adria Airways operate from the airport, departing to over 110 destinations including services to Europe, North America, Africa, and Asia.
The airport is operated and developed by a consortium of which the majority shareholder is AENA, the world’s largest airport operator, and Ardian, a major European investor.
LLA is currently investing over £110million to transform the airport and increase capacity from 12 million to 18million passengers per year by 2020. The redevelopment plans will include a complete redesign of the terminal, bringing in new and exciting retail and dining options, and major upgrades to transport links, including better road access to the M1, new car parking facilities, a remodelled bus and coach interchange and improved rail links.
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