Michel Sara To Speak at @fepeOOH Congress

Russ Curry, Ministry of New Media

Another speaker has been announced for the 57th FEPE Congress being held in Barcelona June 1-3, 2016 has been announced.

Michel Sara, founder of ROI\marketing, a consulting company specialising in strategic resource allocation for marketing and communication will present some key observations and learnings concerning the role of OOH in 360 activation strategies:-

  • What’s the influence of OOH compared to other touchpoints?
  • Does it vary across categories, regions or age groups?
  • What’s OOH contribution to brand experience?
  • Is there any significant evolution over the past years?

The 57th FEPE Congress will be held at the Crowne Plaza Hotel, Fira Center, Barcelona.


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