Gail Chiasson, North American Editor
It’s always frustrating that we don’t get to see everybody we’d like to see at any Digital Signage Expo event, and #dse2016 was no exception.
I personally always wish that the exhibit was a three-day event rather than two. However, Andrea Varrone, show director, says that until the show reaches about 10,000 visitors, it wouldn’t be worth it because the exhibitors wouldn’t like it. DSE usually attracts between 4,000 and 5,000 visitors. (We haven’t heard this year’s total yet.)
I did have a chance to meet a couple of people that I didn’t do major articles on. GV Iyer, CEO at Prism Technologies, was showing the company’s augmented reality as well as a 360 degree scenario made possible by a muti-lensed camera that was pretty neat.
And I popped into Pilkington Glass’s exhibit and saw its anti-reflective glass and its MirrorView. The latter is in 4,800 rooms in Las Vegas’ Mandalay Bay Resort. And I learned that its product going into high end fashion stores in New York and San Francisco and a bar at Caesar’s Palace.
I also got to stop in at the booths of Navori and Ayuda, and met up with many other people in the industry.
However, I did miss meeting many companies I’d like to have met – including Solus Robots with its Advertising Robot. It sounded cool.
The educational sessions apparently went well. And it was nice to see the first Geri Wolff scholarship awarded to Savannah McNulty, a third-year student at Savannah College of Arts and Design, who has declared her major in graphic design. Wolff, who handles communications and more for both the DSE and the Digital Signage Federation, puts her own personal donation to this each year with specification that the winner must be a woman who has declared a major in some aspect of digital signage. Her funds are at least matched by the DSF, in part with funds raised from its golf tournament, and the winner is chosen by a DSF committee.
#dse2016 was definitely a very worthwhile show, and you could tell it from the amount of business and leads that company representatives, and even consultants, said they were getting.
Hopefully we’ll all be back next year!
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