BackLite Media Wins Exclusive Rights to City Walk Mall, Dubai
BackLite Media FZ-LLC has won the exclusive rights to be the sales house for the new City Walk Mall in Dubai.
BackLite will be responsible for all sales on City Walk’s digital and static signs for the next three years.
BackLite Media’s Managing Director James Bicknell told us “Meraas’s conceptualization for CITY WALK is an ideal fit for BackLite Media’s own business philosophy – presenting world-class brands using the very best technology coupled with outstanding design and targeting the middle and high socio-economic groups. We are delighted to be appointed by Meraas as their sole media partner for CITY WALK and look forward to meeting with our clients and media associates to present CITY WALK’s unique digital and static media opportunities for their products and services”.
CITY WALK is an urban-living destination in Dubai by Meraas, nestled in a prestigious neighbourhood on Al Safa Street in close proximity to the arterial Sheikh Zayed Road and the sophisticated Jumeirah Beach Road. It’s billed as a family-friendly hub that seamlessly combines living, shopping, entertainment, hospitality, and wellness options within one integrated space, CITY WALK offers visitors a unique sense of community and comfort.
Spanning an area of more than 10 million square feet, the destination takes full advantage of the pedestrian-friendly layout, installing numerous digital and static media locations to offer potential advertisers distinguished media options that will provide exceptional exposure to residents and international consumers at the immediate point-of-purchase.
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