PharmaSeen TV Gets 260 More Independent Pharmacies
iDklic has won a new network of 260 independent pharmacies in Belgium, all of them clients of the Belmedis group, Belgium’s second biggest wholesaler distributor.
iDklic will operate the network as well as handle advertising sales on this project and which will see nearly all 260 pharmacies be equipped by June 1, 2016.
iDklic, a Brussels-based company specialising in digital media and signage at points of sales, has been quiet recently but is in fact one of the oldest nice DOOH networks out there – having since 2006, focused the largest part of its activities in the pharmaceutical industry – the company’s expertise in this field is one of the many reasons why Belmedis chose to partner with iDklic, Ed.
PharmaSeen TV was created specifically for the pharmacy market and is deployed in over 1,300 Pharmacies across continental Europe and is now also in operation across 150 Irish pharmacies and 50 pharmacies in Luxembourg. With this unique
channel, each pharmacist can operate and program his/her own screen via iDklic’s dedicated web-based platform.
The pharmacist has access to a wide range of content (advertising, health-related thematics, customizable templates, weather forecast and much more) which enables him/her to fully personalize his playlist & promote his offers, events and specialties.
Jean-Charles Figoni, iDklic’s CEO & Co-founder said “The PharmaSeen TV entertains and informs healthcare consumers with relevant video content and advertising messages which encourage impulse purchases. Our business model corresponds perfectly to our clients’ expectations who are looking for a measurable return on investment”.
It’s hard not to see how the audience views PharmaSeen TV as informative and highly credible; whilst pharmacists unanimously say that advertising on their network drives action by encouraging consumers to talk to them about products they see on the screens.
Jean-Charles Figoni added “As our networks continue to receive a positive response from advertisers and consumers alike, we look forward to expanding the number of pharmacies and advertisers outside of Belgium”.
iDklic’s objective is to continue spreading the PharmaSeen TV concept in Europe by creating more partnerships with other pharmaceutical wholesalers, and to become the leading playing in pharmacies’ digital media.
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