Cieslok Media Grows DOOH Inventory In Western Canada
Gail Chiasson, North American Editor
Toronto-base Cieslok Media is continuing to grow its large-format outdoor advertising inventory, this week adding with two new digital displays in the City of White Rock, British Columbia,
The new doubled-sided digital structure is strategically located on Highway 99, on route to and from one of Canada’s busiest border crossings, the Peace Arch.
The border crossing sees high volumes of Canadian traffic to the U.S going towards Washington State, Oregon, and California.
From the U.S, visitors cross the border for cruise ship travel, skiing, sightseeing, retail shopping and attending events.
Designed to captivate audiences, the 10’ by 35’ large-format digital screens use 16 mm pixel pitch to deliver stunning, rich-colour content to commuters. In addition, the screens incorporate advanced digital technologies capable of social media integration, real-time triggered events, day parting, live photo uploads. and advanced multimedia technology. These capabilities allow brands to deliver responsive and influential content in up to six 10-second ad units in a 60-second loop.
“We continue to grow our inventory and presence in British Columbia to better serve our clients and brands looking to reach key geographic areas,” says Dan Starnino, Cieslok’s vice-president of business development. “Like all of our boards, this structure is strategically placed for high traffic and high impact, allowing brands to reach commuters going through the busy border crossing.”
The City of White Rock, known for its desirable weather, is a popular year-round vacation destination. The local community is compromised of affluent residents with a higher than provincial average annual income (based on Statistics Canada 2013).
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