LSU Extends Athletics Marketing & Multimedia Rights w/ @OutfrontMediaUS Thru 2025-26
Gail Chiasson, North American Editor
Louisiana State University today announced a new exclusive athletics marketing and multimedia rights agreement through the 2025-2026 season with OUTFRONT Media Sports Inc., a division of OUTFRONT Media Inc., across all of LSU’s athletic facilities and athletic events.
The agreement continues to provide LSU Tigers corporate partners with single-source media sponsorship across all LSU Athletics platforms, including in-venue displays, print, radio, television, experiential marketing, online, mobile, social, Game Day hospitality, and various intellectual property rights.
“We are sincerely committed to promoting LSU around the world, and our agreement with OUTFRONT Media guarantees the most effective media experience for our fans both inside and outside of our campus venues,” says Joe Alleva, LSU vice-chancellor and director of athletics. “Our partnership with OUTFRONT Media is vital in sustaining the excellence we seek each day in all of our endeavors. OUTFRONT Media understands the inherent passion associated with LSU Athletics, and our student-athletes, coaches and fans all benefit tremendously from the resources OUTFRONT Media provides to our university.”
The partnership also provides LSU with access to OUTFRONT Media’s nationwide inventory of out-of-home displays for out-of-market communications, recruitment, and branding.
“We’re proud that LSU has entrusted OUTFRONT Media to continue managing its valuable multimedia and marketing rights,” says Jeremy Male, OUTFRONT Media chairman and CEO. “This agreement continues to demonstrate our commitment to the exciting sports opportunities in out-of-home media.”
“Since 2005, our partnership has been built on trust and the proud traditions of the LSU Tigers,” says Doug Paschal, vice-president/general manager, OUTFRONT Media Sports. “We look forward to another decade of innovation, growth and support for Louisiana’s flagship university and its athletics teams. This partnership also exemplifies the quality of the relationships we have with a growing number of universities and sports franchises across the country.”
In the past 11 years, OUTFRONT Media Sports has prided itself in growing opportunities for LSU Athletics and its corporate partners with new and innovative elements. In addition to core multimedia, including radio and video programming, OUTFRONT Media Sports has launched digital and social media initiatives for partners to reach a worldwide fan base, and provides unique in-venue experiences for more than 1.3 million fans who visit LSU’s first-class athletics venues.
Recently implemented partnerships include a unique Football National Signing Day campaign to welcome LSU’s 24 signees by integrating OUTFRONT Media billboard resources in New Orleans and Monroe, La., along with social media and web elements. This past Nov. 28/15, OUTFRONT Media Sports also created a unique partnership to elevate LSU halftimes, first integrating Grammy-nominated 3 Doors Down with the LSU Marching Band at the home game.
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